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Adhi Reza listen

About

Adhi* is a high-performing legal marketing professional and business communicator. By combining strategic thinking with expert planning and execution, she makes§ sure our marketing is bold, creative, and valuable to our clients. With a focus on excellence, Adhi combines her strong relationships with our lawyers with her in-depth legal industry knowledge to make an impact on our firm’s market profile and ability to drive new business. She is crucial to maintaining our reputation as Canada’s leading litigation firm. .

Expertise

  • Education:
    • Schulich School of Business, York University (2016) International BBA (Specialized in Marketing) (Honours)
    • Good2bSocial (2020) Digital Marketing for Law Firms Certificate

Details

Adhi Reza (she/her)

is the Senior Manager of Marketing & Communications at Lenczner Slaght.

Adhi drives the strategy, planning, and execution of our high impact brand and marketing programs, including our media relations, digital marketing, content marketing, rankings and awards, advertising, and sponsorships. She ensures our marketing is bold, creative, and valuable to our clients.

Adhi has a deep understanding of our brand and a keen ability to envision, plan, and execute big ideas. She played a key role in developing and launching our groundbreaking and award-winning programs, ReferToHer™, Data-Driven Decisions, and commerciallist.com, and continues to help shape their strategies and initiatives.

Adhi is also a strong business communicator. She collaborates with the firm’s Management Committee and business team leaders in crafting strategic communication and change management plans on complex, cross-functional projects, ensuring they have clear, consistent, and compelling messaging aligned to our firm’s strategic plan. She is also a dedicated member of the firm’s Equity, Diversity, & Inclusion Committee.

Beyond Lenczner Slaght, Adhi actively contributes to the advancement of the legal marketing community through membership in the Legal Marketing Association (LMA). She is currently Director of Communications on the LMA Canada Board.

Prior to joining Lenczner Slaght, Adhi graduated from the Schulich School of Business with an Honours degree in International Business and a specialization in Marketing, where she gained particular insight into Marketing Management, Brand & Media Strategy, Market Research, Social Media Marketing, and Strategic Communications.

  • Legal Marketing Association (Canada Region) - Board Member - Director of Communications (2024-present); Marketing & Communications Committee (2020-2023); Local Steering Committee - Marketing & Communications Chair (2021-present); LMANext Program Committee (2019-2022)

  • International Association of Business Communicators - Member

  • Crafting Successful Legal Marketing Initiatives

    In Passle’s CMO Podcast series, Adhi Reza discusses the development of ReferToHer™ and commerciallist.com, two of Lenczner Slaght’s unique, groundbreaking, and award-winning programs that have advanced the legal profession for the better.

    Lindsey Bombardier & Adhi Reza | August 23, 2022

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