Expertise
Education:
- Sheridan College Institute of Technology and Advanced Learning (2006) Business Administration (Marketing)
Details
- Bio
- Associations
- Blog Posts
- News & Media
- Publications & Presentations
- Recognition
Lindsey Bombardier
is the Director of Business Development and Marketing at Lenczner Slaght.
Lindsey is responsible for leading the firm's business development and marketing strategy. She manages a talented group of professionals and works closely with the firm's management committee, lawyers, and business team members to enhance client development and drive brand awareness. She is also repsonsible for firm-wide communications. Lindsey is an active member of the firm's Business Continuity Committee, Equity, Diversity, and Inclusion Committee as well as the Innovation Hive™.
Lindsey is a dedicated member of the international legal marketing community. She is currently a Director of the Legal Marketing Association, Canada Region. Lindsey is the co-creator of LMANext, a tailored program offering seminars, networking opportunities and thought leadership to the next generation of legal marketers. Under her guidance, LMANext has been adopted by LMA regions across North America. In recoginition of her dedication and skills, she was the recipient of the 2016 LMA Toronto Chapter Rising Star Award and the 2017 LMA International Rising Star Award.
Lindsey is a frequent speaker on various topics related to legal marketing, business development, and career development.
Before joining Lenczner Slaght, Lindsey worked for nearly a decade at one of Canada’s largest law firms, successfully advancing through a variety of business development and marketing roles and gaining the trust of senior partners and law firm management.
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Legal Marketing Association, Canada Region - Board of Directors, LMANext Program Chair
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Legal Marketing Association, International - Co-Chair, 2030 Task Force
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International Legal Technology Association - Member
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Association of Legal Administrators - Member
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Ryerson University, Ted Rogers School of Management, Top 200 Mentoring Program - Mentor
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Legal Marketing Association, Eastern Canada Region - Board of Directors, LMANext Program Chair (2016 - 2020)
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Legal Marketing Association, International - Rising Star Award Program Co-Leader (2018)
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Thriving Not Surviving: Key Takeaways from the Young Lawyers Summit
On November 24, 2020, Canadian Lawyer held the Young Lawyers Summit: Thriving in Today’s Changing Legal Industry. Like everything this year, the group gathered virtually for a packed agenda of panel discussions ranging from becoming a thought leader to making time for mental rest and wellbeing. What follows is a short summary of the sessions that we found particularly relevant given our varied experience and roles at the firm.
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LMA Strategies - The Journal of Legal Marketing
Lindsey Bombardier is quoted in the article "3 Essential Keys to Unlocking the Power of Diversity, Equity, and Inclusion." Lindsey speaks about how the firm sought to challenge gender disparity in the legal industry with the introduction of ReferToHer™.
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Seeking a Speaking Engagement? Shout It Out!
Lindsey Bombardier was quoted in Eva Chan's article "Seeking a Speaking Engagement? Shout It Out!". The article discusses how to increase your chances of being considered for a speaking engagement.
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Top trends for law firms on social media in 2020
Lindsey Bombardier is quoted in The Lawyer's Daily article Top trends for law firms on social media in 2020.
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Lindsey Bombardier Joins Lenczner Slaght
Canada’s leading litigation firm is delighted to welcome Lindsey Bombardier as the new Director of Marketing and Business Development at Lenczner Slaght.
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Lindsey Bombardier and Adhi Reza spoke at the Legal Marketing Association webinar "Hope for the Best, Prepare for the Worst: What it Takes to Develop and Implement an Effective Social Media Policy at Your Law Firm." Lindsey and Adhi discussed how to develop a policy, tips on implementation, and non-compliance measures.
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Adding Value in Times of Crisis: Legal Marketing Leadership During "Business Unusual"
Lindsey Bombardier spoke on the Legal Marketing Association webinar Adding Value in Time of Crisis: Legal Marketing Leadership During "Business Unusual". Lindsey shared her expert insight on how legal marketing teams can meaningfully contribute and remain valuable as the COVID-19 crisis evolves.
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Social & Digital Success: Use Data, Engage Clients, and Train Your Lawyers
Lindsey Bombardier's article "Social & Digital Success: Use Data, Engage Clients, and Train Your Lawyers" was featured in the Legal Marketing Association's 12 Days of Social & Digital Media. In the article, she discusses three key areas to focus on when communicating the value of digital/social media and gives an in-depth look at Lenczner Slaght's holiday card campaign.
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Law Firm Microsites: Good or Bad Idea?
Lindsey Bombardier spoke on the Good2bSocial webinar titled "Law Firm Microsites: Good or Bad Idea?" on November 20. She provided insights on the value and challenges associated with law firm microsites, how to create an effective one, and more.
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Turning Millennial Lawyers into Marketing Ninjas
Lindsey Bombardier spoke at the Legal Marketing Association Southwest Region Conference in Scottsdale, AZ. Speaking alongside Morgan McLeod (Cubicle Fugitive), their session highlighted the tools, tactics and information Associates need to build their books of business in the competitive and ever-evolving legal market. The session also reviewed the skills required from legal marketing professionals to deliver and continually enhance client service.
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Competitive Intelligence and Business Development
Lindsey Bombardier spoke on the Legal Marketing Association & Toronto Association of Law Libraries panel: "Competitive Intelligence and Business Development". The session touched on how law firms are working with CI teams to implement strategies and build relationships that add value and drive business.
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The First Five: Laying the Foundation for Future Leaders
Lindsey Bombardier spoke at the Legal Marketing Association Annual Conference on "The First Five: Laying the Foundation for Future Leaders" panel. She provided insights on how to begin a career in legal marketing and how to quickly set yourself up for success.
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Lindsey Bombardier spoke at the third annual Ryerson Women in Leadership Conference. She discussed various strategies around building and maintaining a successful career.
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Lindsey Bombardier moderated the inaugural LMANext Lunch and Learn. This session provided an overview on marketing and business development in a law firm and how teams can work effectively with partners.
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Legal Marketing Association - International (2017)
Rising Star Award
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Legal Marketing Association – Toronto (2016)
Rising Star Award