Expertise
- Education:
- Sheridan College Institute of Technology and Advanced Learning (2006) Business Administration (Marketing)
Details
- Bio
- Associations
- Blog Posts
- News & Media
- Publications & Presentations
- Recognition
Lindsey Bombardier (she/her)
is the Director of Business Development and Marketing at Lenczner Slaght.
Lindsey is responsible for leading the firm's business development and marketing strategy. She manages a talented group of professionals and works closely with the firm's management committee, lawyers, and business team leaders to enhance client development and drive brand awareness. She is also responsible for internal events and communication. Lindsey is an active member of the firm's Business Continuity Committee and Innovation Hive™.
Lindsey is a dedicated member of the international legal marketing community. She is currently the President-Elect of the Legal Marketing Association, Canada Region. Lindsey is a co-creator of LMANext, a program offering seminars, networking, and thought leadership to the next generation of legal marketers. Under her guidance, LMANext has been adopted by LMA regions across North America. In recognition of her commitment and expertise, she was recognized with the LMA Toronto and LMA International Rising Star Awards.
Lindsey is a frequent writer and speaker on topics related to legal marketing, business development, and career development. She is currently a columnist with Slaw, Canada's Online Legal Magazine.
Before joining Lenczner Slaght, Lindsey worked for nearly a decade at one of Canada’s largest law firms, successfully advancing through a variety of business development and marketing roles.
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Legal Marketing Association, Canada Region - Board of Directors, LMANext Program Chair
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Legal Marketing Association, International - Co-Chair, 2030 Task Force
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Slaw - Legal Marketing Columnist
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International Association of Business Communicators - Member
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Women's Executive Network - Member
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International Legal Technology Association - Member
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Association of Legal Administrators - Member
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Ryerson University, Ted Rogers School of Management, Top 200 Mentoring Program - Mentor (2019-2022)
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Legal Marketing Association, Eastern Canada Region - Board of Directors, LMANext Program Chair (2016 - 2020)
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Legal Marketing Association, International - Rising Star Award Program Co-Leader (2018)
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Thriving Not Surviving: Key Takeaways from the Young Lawyers Summit
On November 24, 2020, Canadian Lawyer held the Young Lawyers Summit: Thriving in Today’s Changing Legal Industry. Like everything this year, the group gathered virtually for a packed agenda of panel discussions ranging from becoming a thought leader to making time for mental rest and wellbeing. What follows is a short summary of the sessions that we found particularly relevant given our varied experience and roles at the firm.
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Crafting Successful Legal Marketing Initiatives
In the latest episode of Passle podcast’s CMO series, our Marketing & Business Development Director, Lindsey Bombardier, and our Marketing Manager, Adhi Reza, discuss the development of ReferToHer and commerciallist.com, two of our most unique and innovative programs!
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How Healthy is Your Marketing Department?
Lindsey Bombardier was quoted in Deborah Farone’s latest PM Magazine article. In this article, Lindsey shares her insights on how to ensure the primary responsibilities of a marketing department matches the needs of the firm.
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Women Who Wow: Lindsey Bombardier
Lindsey Bombardier is featured in Stefanie Marrone’s Women Who Wow series! Lindsey speaks about what she loves most about her career and discusses what she believes are the keys to success in her role.
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Changing Tide Leads Many Canadian Law Firms to Institute Vaccine Mandates
In a recent Law.com International article, Lindsey Bombardier comments on Lenczner Slaght's decision to implement a mandatory vaccination policy.
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How a legal firm used an intranet to create an innovative knowledge hub
Lindsey Bombardier was interviewed by ThoughtFarmer for a case study on the firm's intranet. Lindsey shares her insights on our decision to engage ThoughtFarmer, the goals of our intranet, how we tackle and maintain intranet adoption, and more.
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Getting up to speed with digital marketing
Lindsey Bombardier was interviewed for CBA National Magazine's article "Getting up to speed with digital marketing". Lindsey shared her expert advice on how to lay the foundation for a successful digital marketing strategy and the importance of measuring engagement.
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LMA Strategies - The Journal of Legal Marketing
Lindsey Bombardier is quoted in the article "3 Essential Keys to Unlocking the Power of Diversity, Equity, and Inclusion." Lindsey speaks about how the firm sought to challenge gender disparity in the legal industry with the introduction of ReferToHer™.
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Seeking a Speaking Engagement? Shout It Out!
Lindsey Bombardier was quoted in Eva Chan's article "Seeking a Speaking Engagement? Shout It Out!". The article discusses how to increase your chances of being considered for a speaking engagement.
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Top trends for law firms on social media in 2020
Lindsey Bombardier is quoted in The Lawyer's Daily article Top trends for law firms on social media in 2020.
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Lindsey Bombardier Joins Lenczner Slaght
Canada’s leading litigation firm is delighted to welcome Lindsey Bombardier as the new Director of Marketing and Business Development at Lenczner Slaght.
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Lindsey Bombardier was invited to share her expertise at the Legal Marketing Association's Annual Conference on the session "The Next Five: Achieving Mid-Career Excellence in Legal Marketing".
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Lindsey Bombardier is co-chair of the Legal Marketing Association's Canada Conference. The conference centred around the theme "Refresh: A New Era of Excellence" and included an agenda designed to provide a fresh perspective, address the opportunities and challenges that lie ahead, and help attendees build new and interesting connections.
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A Managing Partner’s Perspective on Legal Marketing
Our Director of Business Development & Marketing, Lindsey Bombardier, sat down with our Managing Partner, Tom Curry, to discuss his past experiences with legal marketers, his opinion on the value they bring to lawyers, and his advice on how both can effectively work together.
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The Myth Busting Legal Marketing Program
Published by Slaw, Lindsey Bombardier authored an article breaking down the myth that successful marketing and business development is a one size fits all approach.
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LMANext Ask Me Anything: President Edition!
Lindsey Bombardier moderated the Legal Marketing Association's LMANext program titled Ask Me Anything: President Edition. Lindsey, President-Elect of LMA Canada, led a panel on all things related to marketing, business development, client service, career development, and more!
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Legal Marketers: The Champions of Client Service
Published by Slaw, Lindsey Bombardier authored an article sharing her expert insights on how to enhance your service offering.
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How does one maximize and demonstrate their value? How can a law firm provide meaningful value to its clients? Lindsey Bombardier discusses these topics in her Slaw article titled The Thing About Value Is…
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Big New Ideas: The Best Gig for a Legal Marketer
Published by Slaw, Lindsey Bombardier authored an article sharing her expert insights on how to advance big ideas.
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Annual Business Planning: The Most Wonderful Time of the Year
Lindsey Bombardier authored the article Annual Business Planning: The Most Wonderful Time of the Year, published by Slaw. In this article Lindsey shares her expert tips and considerations for those working on their business plan.
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Ask me Anything: Law Firm Events in a Post-COVID Era
Lindsey Bombardier moderated LMANext's Ask Me Anything session on Law Firm Events in a Post-COVID Era.
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Legal Marketing Association - International (2017)
Rising Star Award
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Legal Marketing Association – Toronto (2016)
Rising Star Award