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Tracie Crook listen

About

Tracie* is the Chief Operating Officer at Lenczner Slaght. She is a leader of change. We all grow accustomed to doing our work in a certain way, and it's human to resist change, even when it is for the better. But change is both inevitable and essential for success. That is why Tracie is a business professional who embraces§ and inspires innovation in everything that we do. Tracie creates happier, healthier cultures and builds efficient and financially fit organizations. While she thrives on chaos, she is also a quiet leader who leads by example when it comes to managing change . She accomplishes this through transparent and collaborative leadership—two traits integral in garnering trust and respect and driving results. .

Expertise

  • Education:
    • McMaster University (2010) Chartered Director
    • Queen’s University (2001) Executive Program
    • Central Michigan University (1997) MSA
    • Ferris State University (1992) BA (Finance, Marketing)

Details

Tracie Crook (she/her)

is the Chief Operating Officer at Lenczner Slaght.

Recognized as a results-driven change strategist, Tracie is responsible for the operational strategy, implementation, and day-to-day operations of the firm.  

With more than 25 years of experience as a leader of change, Tracie has demonstrated her ability to unite people, transform corporate cultures and achieve desired business results through her distinct vision and approach to planning and implementing organizational change.

Prior to joining Lenczner Slaght, Tracie was the Chief Operating Officer at another leading national law firm in Canada, where she oversaw a multi-year transformation program to introduce a new service delivery model, apply technology solutions and process redesign to drive collaboration, innovation, efficiency and culture change.

A Certified Director, Tracie currently sits on the Advisory Board of Alexa Translations, AECO Innovation Labs, Embassy Ingredients Ltd, The Prosperity Project, Spinach Pay Inc, and is a former Board member of Element Nutritional Science, YAPPN, the Ontario Public Service Employees’ Union, the Housing Services Inc., and the GMAC Residential Funding of Canada Limited.

Tracie supports the advancement of women to leadership positions as an active member of the Young Presidents’ Organization (YPO) and Co-founder of SEED HHN, has chaired both Network and Mentoring for Canadian YPO’s Women’s International Network (WYN). As a result of a partnership between Facebook’s COO Sheryl Sandberg and YPO’s WYN, Tracie was selected as one of 60 YPO global Lean In Champions to help women realize their goals.

Tracie is a sought-after expert, speaker and columnist on leadership strategies for organizational transformation and on women’s career advancement.

  • Spinach Pay Inc. - Member of Board of Advisors (2022-present)

  • The Prosperity Project - Founding Visionary (2020-present)

  • Alexa Translations - Member of Board of Advisors (2020-present)

  • AECO Innovation Lab - Member of Board of Advisers (2020-present)

  • Embassy Flavours Ltd. - Member of Board of Advisors (2018-present)

  • Young President’s Organization - Past Chapter Chair, Chapter Chair; Learning Chair; WYN Networking Mentoring Officer; Strategy Committee (2009-present)

  • Element Nutritional Sciences Inc. - Board Member (2021)

  • SEED HHN - Co-Founder (2021)

  • International Women’s Forum - Member (2016-2021)

  • Yappn Canada Inc - Board Member (2015-2018)

  • The Fraser Institute - Board Trustee (2012-2016)

  • Catalyst Inc. - Women on Boards Mentee (2012-2014)

  • Ontario Public Service Employees Union - Board Member and Chair of Governance & Compensation Committee (2010-2013)

  • Law & Re-Order

    Tracie Crook’s article “Law & Re-Order” appeared in the March 2016 issue of the Ivey Business Journal. In this article, Tracie describes how she transformed a 160-year-old national law firm into an industry poster child for modern customer service. (Prior to joining Lenczner Slaght)

    Tracie Crook | March 1, 2016

  • Female leaders: Be yourself, but learn from the male playbook

    Tracie Crook authored the Globe & Mail article “Female leaders: Be yourself, but learn from the male playbook” where she shared techniques that can help women advance to leadership. (Prior to joining Lenczner Slaght)

    Tracie Crook | December 9, 2015

  • Changing Spaces: Boldly Transforming Where and How Lawyers Work

    For the Ontario Bar Association, Tracie Crook’s article “Changing Spaces: Boldly Transforming Where and How Lawyers Work” discusses how future-focused law firms are exploring new workspace strategies to reshape office culture and support evolving strategies. (Prior to joining Lenczner Slaght)

    Tracie Crook | December 4, 2015

  • Women Must Hone Unique Leadership And Networking Skills

    Tracie Crook’s article “Women Must Hone Unique Leadership And Networking Skills” was published in the Huffington Post. She shares insights into how women can leverage their real strengths and network strategically to move up the ranks in corporate Canada. (Prior to joining Lenczner Slaght)

    Tracie Crook | November 25, 2015

  • A Blueprint for Happier, Healthier Corporate Change

    Tracie Crook authored the Women of Influence article “A Blueprint for Happier, Healthier Corporate Change”. In this article, Tracie discusses the phased and multi-faceted approach she takes to succeed in any change project. (Prior to joining Lenczner Slaght)

    Tracie Crook | July 27, 2015

  • Women Worth Watching

    A recipient of the Women Worth Watching Award in 2013, Tracie Crook writes about her career, the importance of strong leadership and authenticity during periods of change, her mentors and her role models. (Prior to joining Lenczner Slaght)

    Tracie Crook | January 1, 2013

  • Women Worth Watching Award (2013)

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