January 17, 2024

Managing Class Actions Affecting Canadian Advertising and Marketing

Paul-Erik Veel was invited to share his expertise at the Canadian Institute’s 30th Annual Advertising and Marketing Law Conference. Paul-Erik discussed Rebuck v Ford, one of Canada’s most groundbreaking advertising cases, and Drynan v Bausch Health Companies Inc. In addition, Paul-Erik provided insights into defining deceptive advertising, how it can develop into a class-action lawsuit, as well as requirements for certifying an advertising and marketing class-action lawsuit.