Expertise
- Education:
- Schulich School of Business, York University (2016) International BBA (Specialized in Marketing) (Honours)
- Good2bSocial (2020) Digital Marketing for Law Firms Certificate
Details
- Bio
- Associations
- News & Media
- Publications & Presentations
Adhi Reza (she/her)
is the Senior Manager of Marketing & Business Development at Lenczner Slaght.
Adhi advances our firm’s brand and business growth strategy as the leader of these functions. She works to reinforce our market position, strengthen client relationships, and drive new opportunities. She partners with our lawyers to shape and execute individual and practice-level business plans, while overseeing high-impact programs including digital marketing, media relations, thought leadership, client development, recognition, industry engagement, advertising, and sponsorships. She combines a strategic, long-term vision with expert planning and execution to deliver initiatives that are bold, creative, and client-focused.
Adhi brings a deep understanding of Lenczner Slaght’s brand and a proven ability to envision, plan, and implement big ideas. She led the development and launch of our groundbreaking, award-winning programs, ReferToHer™, Data-Driven Decisions, and commerciallist.com, and continues to guide their evolution.
A strong business communicator, Adhi also advises the firm’s Management Committee and business leaders on strategic communications and change management plans for complex, cross-functional initiatives, ensuring they have clear, consistent, and compelling messaging aligned to the firm’s strategic plan. She has also served on our firm’s Inclusion, Diversity, Equity & Accessibility (IDEA) Committee for seven years.
Beyond the firm, Adhi is a recognized leader in the broader legal marketing and business development community and actively advances the profession through her work with the Legal Marketing Association (LMA). She served as Director of Communications on the LMA Canada Board from 2024-2025.
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Legal Marketing Association (Canada Region) - Board Member - Director of Communications (2024-2025); Marketing & Communications Committee (2020-2023); Local Steering Committee - Marketing & Communications Chair (2021-present); LMANext Program Committee (2019-2022)
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International Association of Business Communicators - Member
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Crafting Successful Legal Marketing Initiatives
In Passle’s CMO Podcast series, Adhi Reza discusses the development of ReferToHer™ and commerciallist.com, two of Lenczner Slaght’s unique, groundbreaking, and award-winning programs that have advanced the legal profession for the better.
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Fireside Chat with Tom Power, Host of CBC's Q
Adhi Reza interviewed Tom Power, host of Q on CBC, in a Fireside Chat exploring how the skills behind the art of interviewing and the practice of advocacy are not so different. Deep preparation as a prerequisite for spontaneity, active listening, storytelling, controlling the narrative, effective persuasion through authenticity, building rapport through empathy, and keeping composure under pressure are all key to expert advocacy and client service.
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Canadian Border Declarations: What We Brought Back from the LMA Annual Conference
Adhi Reza spoke at the Legal Marketing Association’s post-Annual Conference webinar recapping key insights from the two keynote presentations. The first, Crafting Messages That Resonate: Lessons from Presidential Speechwriters on Connecting with Your Audience, featured Obama's former speechwriters, Cody Keenan and Terry Szuplat, who shared strategies for translating complex ideas into messages that resonate with broad audiences. The second, Forward Together: The Human Edge in an Era of Rapid Change, presented by Heather McGowan, explored how professionals can create meaningful impact by focusing on listening, building trust, and fostering psychological safety.
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Marketing and Business Development Strategies: Positioning Your Firm for Success
Adhi Reza presented at the Legal Marketing Association's 2024 International Conference in San Diego. As part of the pre-conference program titled Small Budget, Big Impact: Cost-Effective Tools and Sustainable Strategies, Adhi shared how to enhance a law firm’s strategic approach to marketing and communication to make the most impact.
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Adhi Reza spoke at the Legal Marketing Association's Digital & Social Media SIG webinar on the topic What it Takes to Develop and Implement an Effective Social Media Policy at Your Law Firm. Adhi discussed how to develop a strategic policy, tips on implementation, and non-compliance measures.
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Ready, Set, Launch: The Impact of Successful Digital Marketing (Part 2)
Adhi Reza presented at the Legal Marketing Association's LMANext webinar on the topic The Impact of Successful Digital Marketing (Part 2). She shared key insights on how to develop creative, engaging, and impactful digital marketing strategies in the legal industry.
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Refresh, Like & Share: The Impact of Successful Digital Marketing
Adhi Reza presented at Legal Marketing Association's LMANext Lunch & Learn on the topic The Impact of Successful Digital Marketing. She provided expert insights on creating, executing, and measuring the success of a firm's digital marketing strategy.